[From ESPN]

"It turned into this thing that today, regardless of level of play -- youth, high school, college, pro, international, you name it -- a big moment, a seminal moment is oftentimes christened with that Gatorade shower," Jeff Kearney, Gatorade's head of global sports marketing, said.

The Hall now has two Gatorade coolers: the one Brett Keisel used to dump Gatorade on Pittsburgh Steelers head coach Mike Tomlin after Super Bowl XLIII and the one Russell Wilson and Zach Miller used to douse Seattle Seahawks head coach Pete Carroll at Super Bowl XLVIII.

"When setting odds for this market, our team looks at a variety of factors, including what color was poured on last year's winning coach, any recent instances of the participating teams doing a Gatorade bath, such as recent Super Bowl appearances or after a conference championship win, and even the color of the team's jerseys," the ESPN BET trading team said.

Read more of ESPN's story HERE